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This means that, unless it can be assumed that the reader does have the right knowledge, technical terminology should be avoided or these terms should be explained.
By describing the ideal situation, explaining the problem and determining the consequences using the “five times why” method, one will be able to think ‘outside the box’ and ensure that the problem is looked at from all angles. Are you familiar with the Problem Definition Process explanation?
What do you think are things that contribute to a clear problem definition?
Summarise the problem briefly and position the key information at the beginning of the single-phrase problem definition.
In the case of the airline company, this could be that: The company’s current check-in protocol is inefficient in use.
The check-in protocol must therefore be optimised, while making the situation understandable for all passengers.
Accurately describing the problem is often half the work.
The problem definition process helps to visualise the problem, by presenting it from different angles and to help define the broader context and associated problems.
Implementing the Problem Definition Process is especially effective when all stakeholders are involved.
However, defining the problem is essential before switching to, for example, a Root Cause Analysis, making an Ishikawa diagram or performing a cause-and-effect analysis.
Start by describing how things should work in the most ideal situation.