Strategic Management Dissertations

Strategic Management Dissertations-17
The company provides different information technology services to its clients such as, Portal initiative, Integration services, Custom Application Development, Web services, Content Management, Dual shore development (about us, 2009).The company has business associations with a varied number of prestigious clients and companies including BEA systems, British Telecom, Sky Digital and Alliance Value Proposition (about us, 2009).Information Technology is increasingly moving to the center of national competitiveness strategies around the world, due to its ground-breaking power as a significant enabler of growth and development.

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The company aims at supplying efficient consulting solutions to its clients across UK and Europe.Nasim Consulting is a UK based premier IT consulting and Development Company, dedicated to helping candidates and clients achieve peak performances with professional services.The company was established in 2002 and is based in ‘Cardiff’ with its head office in ‘Ebbw Vale’.The long term objectives and aim of the company is to make the Nasim Consultancy a global organization.However given the current market condition there is an immense competition and challenge for organizations in order to sustain in the market.The findings from the results are outlined in chapter 4.They are analyzed using a deductive approach in which they are categorized according the to theory in the literature review.On the other side IT has also proven crucial and important for enabling developing economies to leapfrog to higher stages of development and fostering economic and social transformation. In recent years there has been a global boom in IT consulting and services which has resulted in the development of IT industry and has also revolutionized its practice.IT consulting deals with getting business sectors to utilize information technology in their day to day business needs and in meeting various business objectives.The aim of this research is to identify the resource based or market based factors which are responsible for Nasim’s poor performance in customer retention.De wit and Meyer, (2004) states that for organizations to be successful in today’s intense competition, it’s important that they find right alignment between its external environment and internal operations.


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