According to research in the use of social media, it has been identified that customers who use these platforms during their shopping experiences are likely to spend more than those who do not.
According to research in the use of social media, it has been identified that customers who use these platforms during their shopping experiences are likely to spend more than those who do not.According to research, 68% of American teenagers use Facebook as their primary social networking platform and teenagers are highly vulnerable in terms of self-development and they are faced by decision making challenges when it comes to fashion spending, especially for the young women adolescents (Perloff, 2014).Failure to understand the consumer behavior can present great marketing challenges.Tags: Math Problems AlgebraShape Memory Polymer ThesisCollege Essay CheckerStaffing Company Business PlanDefinitions Of Critical ThinkingEssays On Of My DreamsStrategic Business Plan OutlineThesis Status Validation Form UtmEthnomusicology Research PaperReview Of Literature Of Financial Performance
In the digital platforms created through social media, the consumer is able to access and view diverse products before the actual purchase of the products.
Peer influence plays significant roles in the sharing of fashion products and product referrals that influence the spending habits.
Social media plays major roles in the lives of teenagers as it is a key communication platform.
Through social media, many people are able to connect remotely and share life experiences and trending news.
Fashion tastes and preferences are based on an individual’s perception of body image.
Additionally, they form the primary basis for spending behavior.The teenage group of consumers entails peer groups that pose influence on major spending activities, whereby the schools are characterized by virtual fashion shows, especially with the teenage girls.In the high school experience, every student wants to look good in front of his/her peers and that plays great roles in the use of social media in promoting fashion (Fardouly et al., 2015).The world has progressively been transformed into a global village where trans-continental communication is ubiquitous.Consequently, sharing of ideas, cultural exchange among other factors is faster and easier.The use and consequent impacts of social media in spending habits is a particularly critical area in understanding consumer behavior.By understanding social media usage and preferences for particular goods, organizational marketers can develop strategies for product positioning.The consumer expectations tend to be evolving at a rapid rate and fashion designers and marketers have to identify with the most convenient way to get access to potential customers.In the real essence, every marketer seeks to satisfy the needs of the current customers for retention whereas at the same time attracting new customers through presentation of products (Fardouly et al., 2015; Okazaki & Taylor, 2013).There has been a remarkable outburst in social media usage in the past decade.Social media platforms are increasingly growing as developers come up with better applications and new features.