Research Papers On Ethics In Marketing

Those organizations that develop a competitive advantage are able to satisfy the needs of both customers and the organization.As our economic system has become more successful at providing for needs and wants, there has been greater focus on organizations’ adhering to ethical values rather than simply providing products. First, when an organization behaves ethically, customers develop more positive attitudes about the firm, its products, and its services.

Those organizations that develop a competitive advantage are able to satisfy the needs of both customers and the organization.As our economic system has become more successful at providing for needs and wants, there has been greater focus on organizations’ adhering to ethical values rather than simply providing products. First, when an organization behaves ethically, customers develop more positive attitudes about the firm, its products, and its services.

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The UK Co-operative bank is good example of an organization that tries to follow a ethical principal, based on what the customers feel strong about.

When companies are reviewing marketing strategies they need to consider whether the marketing decisions that they are making are ethical and reflect consumer and market expectations.

A typology of ways that managers might confront ethical issues is proposed.

The significant organizational, personal and societal costs emanating from unethical behavior are also discussed.

This report begins by examining several potentially ethical recent marketing practices.

Outstanding Thesis Award Fresno State - Research Papers On Ethics In Marketing

Since most marketing managers face ethical dilemmas during their careers, it is essential to study the moral consequences of these decisions.

Practicing ethics in marketing means deliberately applying standards of fairness, or moral rights and wrongs, to marketing decision making, behavior, and practice in the organization.

In a market economy, a business may be expected to act in what it believes to be its own best interest.

However, this new way of thinking does create new challenges for the marketer of the 21st century, in terms of invention and development of products to add long-term benefits without reducing the product’s desirable qualities.

Ethical Marketing Ethical marketing is about whether a firms marketing decision is morally right or wrong.