In the world of big business the merger and the acquisition drive the industry.
Consider as you write your dissertation focusing on one of those ideas for your argument.
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The topic should show what you have learned in a compelling manner. Try choosing a topic with different perception others may not be familiar with. It can be challenging coming up with an idea when you have nothing of interest to think about.
Overall, think outside of the box to make the work interesting. The subject of mergers can be complicated, so maybe consider choosing an idea you can simplify.Moreover, the combined companies reduced their marketing and selling costs in proportion to sales revenue.However, there was a significant reduction in profit as measured by return onsales (ROS).Are you seeking topic ideas for mergers and acquisitions dissertation writing?With so many ideas to consider it is easy to see why many find it challenging to choose one.The exploratory case study was based on Tata Motors, an Indian company whichacquired Jaguar and Land Rover from Ford Motors.This case investigation based onboth primary data collected through in-depth interview and a wide spectrum ofsecondary sources, showed that the acquisition had a significantly positive impact on Tata Motors‘ marketing performance, with sales volume and revenue growingsignificantly in the post-acquisition years.This study followeda multi-stage approach; in the first stage an exploratory case study was conducted toidentify the parameters of the research problem and to develop a set of hypotheses.Following this, a quantitative study of a sample of M&A transactions was carried out totest these hypotheses.By now, there is a large body of research evidenceto indicate that M&As have a poor record of success, with the main beneficiaries beingthe sellers who reap a one-off gain from the premium paid to acquire their firm.The objective of this dissertation was to examine post-merger performance from amarketing perspective, a topic that has not been explored thus far.