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In discussing Kellogg’s questions, Rachel commented, “When I was in the admissions office, we looked for authentic personal self-reflection in essays.
If your connection to the school is merely superficial—based just on rankings or reputation, for example—you will reveal only that you do not truly grasp the potential inherent in your time in the program.
So do your research and really learn about Kellogg in depth, and then present clear links between the program and your developmental needs, going beyond a simple listing of courses or resources and illustrating a more thorough and personalized connection between the offerings and your specific needs and interests.
I would encourage applicants to really ensure that they give the admissions committee an opportunity to get to know the real you, your journey [growth] so far [to become a stronger leader], and why you are a critical piece within the Kellogg mosaic.
Don’t hesitate to let them know about how you will create lasting value and grow as an individual through your relationship with Kellogg.” Consider this perspective—one in which you are opening yourself up to the admissions committee and sharing not just your accomplishments but also your experiences and values—as you write your essays. Please feel free to request a free consultation with Rachel Hyman.
The admissions reader should be able to easily understand the connection between the situation you describe and your subsequent learnings. Rather than pandering to what you think Kellogg wants to hear or trying to conceive of a storyline that seems like it would sound good, truly reflect on your growth to date and focus on analyzing one or two recent experiences that effectively reveal how you have developed and matured.
Required Essay 2: Pursuing an MBA is a catalyst for personal and professional growth. You might use the first 200–250 words of your essay to share a brief anecdote or two illustrating your growth.The Kellogg School of Management at Northwestern University has not changed its application essay questions this year, after making only minimal changes to its prompts last season, when mba Mission Senior Consultant Rachel Hyman was a admissions officer at Kellogg.So, who better to ask than Rachel for an opinion on how to approach them?Although we often note that not all great leadership stories necessarily have to end in success, Kellogg’s request for evidence of “lasting value” certainly implies that the school wants to hear about a situation that had a positive, if not victorious, outcome.You will need to convey not only your role in spearheading a group to achieve what you did but also how that achievement persists to this day.Launch directly into the story of your leadership experience and detail the specific actions you took in directing others to achieve some kind of enduring result.The key here is to show you shared a valuable experience with colleagues, extracted the most from your team members, and attained a desired outcome.What challenges did you face, and what did you learn?(450 words) In reality, this is a fairly straightforward essay prompt, and we recommend responding in an equally straightforward manner.This question involves many of the elements of a traditional personal statement essay, so we encourage you to download your free copy of the mba Mission Personal Statement Guide.This complimentary guide explains ways of approaching these topics effectively and offers several sample essays as examples. And for a thorough exploration of Kellogg’s academic program, unique offerings, social life, and other key characteristics, be sure to download the mba Mission Insider’s Guide to the Kellogg School of Management, which is also available free of charge.