' " says Rohr, who adds that you can have more than one elevator speech depending on your audience.
You might have a different pitch for your potential customers as you would to, say, an investor, or even members of your team.
"You'll need to prove that you know your assets from your elbows," she says.
You'll also need to know your financial goals as defined in a budget, which also build on the goals you set in the earlier section of your plan.
Just as importantly, you also need to set dates that you are going to take all these actions, says Rohr.
How To Do A Business Plan Outline
"Many business owners would rather just hang their shingle out and hope that customers come calling," she says.
"That 0 bill hasn't moved in years." The point, of course, is that most entrepreneurs turn into novelists when it comes to writing their mission statement.
Rohr says that you should be able to write yours in a maximum of 25 words and ideally in eight.
Three of Rohr's favorite areas to focus on right now are: acquisition, e-marketing, and testimonial.
With an acquisition, the goal would be to buy a faltering company and turn their phone number or URL into a lead generator for your business.