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These are all elements, which are not easily quantifiable (measureable), and between which different and complex connections were found to exist, therefore interpretivism was found to be most applicable.This research makes use of a qualitative research strategy in the sense that there will be no numeric data or quantitative data was produced (Bell, 2005; Sarantakos, 2013; Silverman, 2004).These can be economic, social, or cultural factors.
This study was no exception and questionnaires were a quick and effective way for the researcher to reach multiple respondents within several weeks.
A general disadvantage of the questionnaires however is their fixed and strict format, which eliminates the possibility for more in-depth or abstract observation (Bell, 2005; Sarantakos, 2013).
As a complementary method, the writer conducted interviews with an equal number of representatives of each group.
The advantages and disadvantages of each method are discussed below.
A qualitative research strategy is particularly applicable for the purposes of this research, where the connection between several different variables had to be established through interpretation.
Also, the research makes use of triangulation because triangulation gives the opportunity to approach the research objectives from different viewpoints (Cohen and Manion, 2002; Altrichter et.
Initially the researcher also considered researching two groups of employees by comparison – one coming from an organisation where the performance management model is used, and another one, where this model is not used. This approach was overruled however, because it does not reflect the interactive nature of the model being studied in which managers and business leaders play crucial role.
For the purposes of this study, the writer had to examine two separate groups of participants.
The first group of participants consisted of managers from companies where the performance arts approached has been used.
A total of 10 managers were involved in the study, and over 50 different managers from five different companies across the UK were contacted in order to reach the target group.