You will then be sent a link via email to verify your account.
Keep copies of everything that relates to the portfolio of the company including all images from past events and copies of your event timelines.
8) Document your business processes Having written procedures and processes for both the business and planning aspect of your event planning company is crucial to have in place before considering selling your business.
This could deter a potential buyer since they can’t be sure your staff won’t use photos from your planning company somewhere else in the future.
Not only are these great tips for preparing to sell your event planning business, they are useful for managing a successful and growing event planning business, even if you have no intention of selling it.
Your business will be an easier sell if it isn’t named after you.
It will also be an easier sell if you have associates or other lead planners who have helped create the overall brand for your business or if you have another income source such as selling invitations or maintaining a rental inventory.With strong attention to SEO during the previous 7 years, my event planning company generated 300-400 inquiries per year.We also had other sources of leads such as being on preferred vendor lists, referrals from past clients, and two paid advertising outlets.At some point in your event planning business, you may consider selling your business.Or, perhaps, selling your event planning business is part of your business exit strategy.Updated branding will be appealing to potential buyers and can greatly increase the sale price.5) Keep track of your PR, awards, and publications Having a track record of press, publications, and awards makes an event planning business quite appealing to potential buyers.Not only do you want to strive for these, keep track of every publication (both online and in print) and award that you receive.Those are great intellectual property assets for your event planning business.4) Keep your branding up to date Current branding with your website, social media accounts, and print marketing materials is essential if you are trying to sell an event planning business.The last thing a new owner wants to do is create a new brand and look for a business they just purchased.