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Ecton imaging system will have the advantage of having the needed networks to introduce and market its product.An important point to know is how favorable the echocardiography market is by analyzing the five competitive forces (see exhibit 1).
Furthermore, Ecton will be having an ultimate chance to overcome barriers to entry in Echocardiography.
In other word, after acquisition, Ecton’s product is expected to be presented in conferences and seminars hold by prestigious cardiac institutes and organizations, such as American Heart Association.
Thus, Cannon and his partners will work in more freedom environment if they keep their company away from acquisition.
Action Plan If Ecton machine passes the tests, Cannon should actively approach the big manufacturers, HP, Acuston or ATL.
By selling with a contribution margin of 25%, where their total profit is highest for the product, they would make $82,880 (assuming that all the mothers with infants that said that would buy infant products at a certain price buys our product at that price).
This is a 100% increase in profits for the infant toy category.
Acquisition: Pros The idea of being acquired has pros and cons.
starting from the pros first will help to understand some reasons behind this particular decision.
Case Analysis Innovative Toy is entering the infant toy market by distributing through supermarkets.
It is important to analyze if our potential supermarket channel, Big Tiger, and Innovative Toys can find a place where there is a win-win situation and where both companies are pursuing the same objectives.