Business Plan Audience

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An article for a journal is obviously different from a proposal or a letter of introduction, but in each case there is a reason for your writing.

So, ask yourself questions and jot down answers about the results you are hoping to achieve. Can you visualise your readers and if so what do you know about them?

It may be helpful to jot these down along with the sub-points that you are planning to make and the order you are planning to make them in too.

This skeleton structure helps you immensely because you can visualise the completed article and evaluate its effectiveness.

What does your audience already know – or think they know – about this subject?

What sort of language would make what you have to say accessible?Find out what a limited company accountant could do for you.Mortgages for limited company directors and contractors Are you self-employed and looking at getting a mortgage?Here’s a hint before we dig in: Your target audience is not “everyone.” Your task in defining your target group is to identify and understand your particular niche so you can dominate it.The better you understand your target market, the more closely you’ll be able to focus your ads, so you can pay only to reach the audience most likely to convert into customers.Borrow up to 5 x your income for your mortgage Looking to hire for IT jobs?Find great candidates at Technojobs Do I need an accountant for my limited company?Defining your target market is one of a marketer’s most important tasks.It’s the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them.And if it helps, you can start your writing with ‘in this article we are going to look at three aspects of this subject, one…, two…, three…’ and finish with a recap of the same three key points. With the article structure as a guide and information available at hand, you find it easier and quicker to write and be much more likely to achieve your objective of getting your audience to think, feel or do something as a result of reading whatever you have written.Clive Lewis is one of the world’s leading experts in Mind Mapping, speed reading, accelerated learning and related aspects of managing information overload and creative thinking.


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