Assignment On Environment

Assignment On Environment-14
Customer Satisfaction – Friendly and fun environment for customers.Environmental scanning is monitoring and evaluating of information from the external and internal environments to key people within the firm.

Customer Satisfaction – Friendly and fun environment for customers.Environmental scanning is monitoring and evaluating of information from the external and internal environments to key people within the firm.

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However, Mc Donalds started with Mc Cafe to being part of the competition.

It was a great privilege to the company to being a major competitor in this sector.

If the interest rates were high, people would tend to save more and would affect the consumption income.

When the disposable income is reduced demand for food items would reduce this in turn would affect Mc Donald’s adversely .

Consequently, with this huge competition it is hard to get into this industry and establish a distinctive brand loyalty name as Mc Donalds.

To get into the market there is a high research and development cost involved.Already there is wide range of commodities available for the customers either is substitute by Mc Donalds Burgers, Beverages, dairy products and many more.Eg: These substitute products may include products purchased from the local grocery store, food from sit-down restaurants, or delivery foods such as pizza Bargaining power of suppliers is very low within the restaurant industry on relative size and attentiveness of suppliers and the differentiation of the contribution supplied.Reliability of operating and delivery system made Mc Donalds brand name.”Mc Donald’s vision is to be the world’s best quick service restaurant experience.Being the best means providing outstanding quality, service, cleanliness and value so that we make every customer in every restaurant smile”Sales – Total revenue of the business earned by selling food and service Growth – Provides a better or greater service by increasing the market share Profit – Provide good sustainable profitable growth for its shareholders. Mc Donald opened a small restaurant in 1940, east of Pasadena, California.1948 they introduced a ”Speedee Service System” with US trademark on a clown shaped which replaced with Ronald Mc Donald in 1967.This involves lifestyle changes, career expectations, consumer activism, growth rate of population, age distributions, regional shift in population etc. Mc Donald’s caters its menu in different countries around the world and they cater specialized menus to suit different cultures such as in India non-vegetarian menu includes only chicken and fish and not beef as they consider cow as sacred.Mc Donald’s task environment includes its suppliers of raw material such as meat items, customers, competitors such as Burger King, KFC, Juicy burger etc. Mc Donald’s has created alliances with Disney, Coca-Cola etc to fight back the immense competition.Mc Donalds started ”drive in restaurant service” in 1961 with Mc Donald trademark.After Mc Donald changed the logo with double arched ”M” symbol.


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