After the consumer has developed a want or a need, he or she needs to start an information search about the different alternative selections that they can purchase to satisfy their need.
Our ninja has decided he needs a new ninja hideout.
They can also research public sources, such as consumer reports for ninja hideouts with the best ratings.
Another external information source for the ninja would be marketing-controlled sources, such as radio, television ads, brochures, etc.
These steps can be a guide for marketers to understand and communicate effectively to consumers.
One note is that consumers do not always move in the exact order through the process; it can depend on the type of product, the buying stage of the consumer and even financial status.
The marketer can then tailor new products and current products to reach the consumers and create a successful purchase situation.
There are three ways that consumers recognize unfulfilled wants.
Consumer behavior is the process consumers go through when they make purchases and it involves factors that influence their decision and usage.
The consumer decision-making process involves five steps that consumers move through when buying a good or service.